Art Direction
For the fall 2017 collection, INC partnered with renowned designer Anna Sui for a truly fabulous collaboration. Her muse, Karen Elson, served as the model and the photos were shot by famed fashion photographer Ellen Von Unwerth. As the Senior Art Director on this project, I designed hangtags that would distinguish these clothing items from the rest of the INC collection. I found inspiration from Anna’s actual patches and created two different hangtags: The first for the clothing specifically designed by Anna and another for the items that Anna curated for INC from our own collection. I also created the mailer, in-store collateral and the emoji pack.
