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Art Direction
Working with Murad and Nataly Osmann and their signature "follow me" style, we created the idea of following INC. This was tied into our first social contest where our followers were asked to contribute their own "follow me" photos and post them to Instagram. The winners won a trip to NYC to hang out with Murad and Nataly and have a personal shopping experience with INC. We also produced, what Facebook refers to as, a “best in class” canvas unit.